Who you are and what you do is irrelevant if you are Black and in the wrong place at the wrong time.

#ItCouldBe is a direct response to the brutality faced by Black people. 

To highlight how ANY of us could be the next person targeted or killed because of the colour of their skin.

This is my brother; he’s a Black man, 40, living in London. Could he lose his life next? #ItCouldBe

This is my wonderful mum. Like so many Black families, she’s navigated a world that’s so often built to not serve her. She lives, like we so often do, through fear that her boys could be the next victim of racism.

It is not the responsibility of Black people to eradicate white supremacy.  Only a collective fight, together with white allies will lead to an equal society for all.

And if you don’t for me, or even my family, then for Ziah.

Let’s give him a world that won’t turn him from cute to threat without even learning his name. Give him a future, and join the Black community in stamping out racism and white supremacy forever.

You can also help by making a donation to help fund racial justice:

Share your photo with the hashtag #ItCouldBe and stand with the Black community to recognize the injustice and brutality that we face.

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